Some research...

this is a video I stitched together of the work that The Designer's Rebublic did for the wipeout series. As I will mention in the next post our ideas have taken a slightly different turn. I really like some of the visuals in this video, with emphasis on the first half. The logo design and animation is second to none in slickness, and the mix of 2D layered on top of 3D visualisations is niiice. It would be great if we could employ some elements from this kind of stlye into our advert. As I said I will explain in next post our direction wich we have taken...

Bart

006.

visual reference: http://youtube.com/watch?v=u6OVibtEaDQ

005.

Tuesday 22nd

Today we agreed on a basic idea to start working on. We have established that me (Bartholomew) and Stanislav will start with storyboarding a backgrounds (respectively), to get an idea for a basic visual style and a basic blockout within the 30 second timescale.

The IDEA:
-A race down a ski slope on a swiss mountain
-1 guy with swatch gogles and 1 with normal goggles
-the race intesifies over time and in a crecendo of speed and action
-(music?)
- there is then the climax where the guy without the swatch goggles crashes into a tree/wall/barrier of some sort
-as he falls away there are words left in the snow imprint which we will decide on a little later...something like "should've worn swatch"
-the advert will then finish with a 3d visual of the goggles to re-establish focus on the product in the minds of the viewers.

this is a preliminary idea so if it doesnt work out, or seem possible after an initial bit of work, we may change to another as we have a few possibilities.

We have established that the visual style will most probably be 2d as we dont have the recources to do this in live action, and we are both more proficient in 2d than in 3d, therefore we will use our strengths to our advantage...

LETS GET TO WORK

004.

no sign of:
.
Bartholomew
Harry
Katherine
progression.

003.

they came and they went.
and now I am waiting. again.
be quick, Harry Hasson.

002.

001.

first week - the brief has been issued.
Maciej S. Slupczynski & Bartholomew Miles.
.
rave on air ads.
product taken: Swatch snow goggles,
product made by Katherine Faurie & Harry Hasson from product design.
they live just above animators.
they have received emails, requesting information (demanding information) on the product.
waiting for an answer.
(we have initial idea of a person skiing down the slope, loosing control (maybe), and hitting the tree. the person falls apart to pieces, goggles don't. applause).
few extracts from the brief:
- a 30 second running time.
- it promotes the brand values of the chosen product.
- your proposed treatment is accepted by P & F students.
- it meets the formatting requirements for ROA (tba).
.
nickeloden.
have not spoken about it yet. Slupczynski does not like the channel.
it's idiotic. with a style, but a brainless style and kitch colours.
but it is only after initial research. he may be wrong. (he usually is).
.
'group' meeting tommorow, on friday.