005.

Tuesday 22nd

Today we agreed on a basic idea to start working on. We have established that me (Bartholomew) and Stanislav will start with storyboarding a backgrounds (respectively), to get an idea for a basic visual style and a basic blockout within the 30 second timescale.

The IDEA:
-A race down a ski slope on a swiss mountain
-1 guy with swatch gogles and 1 with normal goggles
-the race intesifies over time and in a crecendo of speed and action
-(music?)
- there is then the climax where the guy without the swatch goggles crashes into a tree/wall/barrier of some sort
-as he falls away there are words left in the snow imprint which we will decide on a little later...something like "should've worn swatch"
-the advert will then finish with a 3d visual of the goggles to re-establish focus on the product in the minds of the viewers.

this is a preliminary idea so if it doesnt work out, or seem possible after an initial bit of work, we may change to another as we have a few possibilities.

We have established that the visual style will most probably be 2d as we dont have the recources to do this in live action, and we are both more proficient in 2d than in 3d, therefore we will use our strengths to our advantage...

LETS GET TO WORK